Popular Makeup Gift Sets: Gift Ideas for Makeup Lovers and Beauty Fans Who Don’t Need Another Palette

makeup gift sets ideas

Search for makeup gift sets at any beauty store, and you’ll find loads of palettes – eyeshadow palettes, contouring palettes, blush palettes and the list goes on. If you’re looking for gifts for makeup lovers and beauty fans, then a palette is probably not the way to go. Chances are, they have more than they’re willing to admit. Instead, check out these popular makeup products and gift sets we found at Ulta, Sephora and Sally Beauty. If you have no idea where to start with makeup gifts, this guide will give you plenty of ideas.

But first…

If you searched for this article because you’re completely lost in the makeup section of a drugstore – not to mention a megastore like Ulta – then the best gift for a makeup lover might be a gift card. It takes the guesswork out of buying a gift that you don’t know much about. So our #1 gift recommendation is…

1. Happy Beauty Gift Card

If you’re looking for the best gift card for makeup lovers and beauty fans, our pick is the Happy Beauty Gift Card. It can be used at Sephora, Ulta Beauty, Sally Beauty, Spafinder, Lord + Taylor and L.A. Fitness. Wherever your friend likes to shop for makeup supplies, this gift has options for every makeup fan.

Buy a Happy Beauty Card

Now onto the rest of the list.

2. BH Cosmetics Crystal Quartz 12-Piece Brush Set with Cosmetic Bag

BH Cosmetics Crystal Quartz 12-Piece Brush Set with bag

Makeup brushes don’t last forever, which means makeup lovers are often on the lookout for a good set. This 12-piece brush set from BH Cosmetics is one of the most popular and highest rated sets on Ulta.com. It has a brush for almost every part of a makeup routine – powder, bronzing, contour, eye shadow, concealer, and more. And it comes with an iridescent makeup bag for storage! The low price makes it a great value if you’re looking for a budget gift for makeup fans.

3. IT Brushes Complexion Perfection Essentials 3-Piece Deluxe Brush Set

it brushes complexion perfection essentials 3-piece deluxe brush set

If you want something a little more high-end, go with the Complexion Perfection Essentials 3-Piece Deluxe Brush Set from Ulta. They’re currently twice the price of the BH Cosmetics brush set, but the reviews are a little better and a whopping 92% of reviewers would recommend them to a friend. The set includes a foundation brush, concealer brush and powder brush.

4. Benefit Cosmetics Brow Pencil Party! Eyebrow Pencil Set

benefit cosmetics brow pencil party eyebrow pencil set

It’s all about the eyes right now. If you’re looking for a makeup gift that fits the latest trend, this is a great option. The Benefit Cosmetics 2-piece brow pencil set comes with the Goof Proof Brow Pencil and the Precisely, My Brow Pencil.

Benefit Cosmetics’ brow tools are some of the most popular makeup products right now. This Ulta gift set has everything a makeup fan needs to create full and perfectly shaped eyebrows.

5. Fenty Beauty Glossy Posse Mini Gloss Bomb Set

fenty beauty glossy posse mini gloss bomb set

This Sephora gift set contains an essential collection of Fenty Beauty lip gloss with five Gloss Bomb shades, including the bestselling FU$$Y shade. The Gloss Bomb can be worn alone or layered with lipstick or lipliner for a glamorous finish. The set comes with a collectors’ tin, so it makes an easy gift for makeup lovers. You don’t even have to wrap it! Just tie a fancy ribbon on top and you’ve got a complete gift.


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6. NARS Velvet Matte Lipstick Pencil Duo

nars velvet matte lipstick pencil duo

Not all beauty lovers are into lip gloss. If that’s the case with your friend, then check out the Velvet Matte Lipstick Pencil Duo by NARS. This lipstick pencil set has almost 100,000 loves on Sephora.com, so chances are, your friend has had an eye on these. The pencils have a matte finish, but they’re enriched with vitamin E and emollients to keep lips feeling creamy and moisturized. The 2-piece set allows you to create dimension on your lips by using one shade for lining and another for filling in.

7. Beautyblender Besties Makeup Sponge and Cleanser Set

beautyblender besties makeup sponge and cleaner set

The Beautyblender comes highly recommended by many makeup artists and influencers. The sponge is designed to be wet while using. This allows the makeup product to spread and blend smoothly on your face, rather than be absorbed by the sponge. It’s a simple little tool that creates a smooth and even complexion.

This Beautyblender set comes with a Beautyblender sponge, the Blendercleanser, a textured mat for getting out tough stains and a pink zip pouch to carry everything.

8. Ardell 5 Pack Demi Wispies Lashes

ardell demi wispies lashes set

The Demi Wispies from Ardell are some of the most popular lashes right now. They add a pop of glamour to your eyes, but still look and feel natural. If your friend has talked about wanting to try out false lashes, this is a good set to start with. They aren’t too long or bold, so you don’t feel too flashy. Even if your friend wears “falsies” regularly, this is a good everyday set. The lash pack comes with a lash applicator and a storage box.

9. Tarte Picture Perfect Eyelash Curler Duo

tarte picture perfect eyelash curler duo

Many reviewers on Ulta.com described the Picture Perfect Eyelash Curler as the best one they’ve ever owned. It’s ergonomically designed to make curling your eyelashes easier than it has ever been.

The set also comes with Lights, Camera, Lashes 4-in-1 Mascara for voluminous eye lashes that are ready for a glamorous day or night. The set has nearly a thousand reviews on Ulta.com, making it their most popular eyelash curler.

10. Caboodles Envy “It” Bag

caboodles envy it makeup bag

If you’re putting together a DIY makeup gift set, then a makeup bag is the perfect gift wrapping. You can throw in some items from this list or choose several smaller and inexpensive items and make the bag the star of the show.

Reviewers swear by Caboodles’ Envy “It” bag – 97% of respondents on Ulta.com would recommend it to a friend. It’s large and roomy, plus it has enough pockets, pouches and elastic straps to keep every brush, lipstick and palette organized.

Makeup gifts can be expensive, but this bag plus some inexpensive brushes or makeup accessories, keeps the budget to a minimum.


These are the most popular makeup gift sets from the top beauty stores. Any of these options will make great gifts for makeup lovers.

If you still feel a little unsure, get a gift card. With as many options as the Happy Beauty Gift Card has, your friend with love being able to shop where they want and get exactly what they want. Either way, they can pamper themselves with new makeup and beauty products.

Buy a Happy Beauty Card

More Gift Guides & Inspiration

Happy Gift Cards issued by MetaBank, Member FDIC. Card valid only in the US, no cash or ATM access. Use your Happy Gift Card to purchase goods and services at locations listed on card.

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